ATPCO took on the challenge of modernizing their standards in order to drive greater agility and usability and to preserve the knowledge of ATPCO’s standards experts.
In order to develop their digital transformation plan, ATPCO needed to assess the four dimensions of people, process, content and technology. They looked to CCC as a collaborative partner who could offer expertise in developing the plan, as well as provide industry-leading practices for standards development.
CCC conducted its proven Vision Mapping two-day workshop with a cross-functional ATPCO team. This allowed ATPCO to develop its high-level program requirements, identify areas ready for process automation and streamlining, and generate a long-term vision to leverage the appropriate enabling technologies.
By collaborating with CCC, ATPCO has made it easier to communicate to all stakeholders-airlines, travel agencies, internal management and standards teams-what the organization is planning to do and how it will achieve those milestones. ATPCO now has clear picture of how to structure its planned content services platform and how to leverage authoring tools.
Other potential partners we spoke with took a solutions-based approach and presented their existing product set, or they told us they would be willing to build anything we wanted. But we needed advice on what to build, and we wanted a partner who could consult on all the components that go into a content services platform— from both the audience perspective and the author/editor perspective. That’s exactly what CCC offered.
